📋 Tender Overview
Set within the commercial development district in Shekou Shenzhen which is a prime location and entry port into mainland China from Hong Kong Macao and Zhuhai The Prince Bay competition brings the captivating waterfront and urban city together. Benoys competition design is entitled A Stream of Cloud and Sea envisioning a unique venue promoting cultural and retail experiences on the harbourfront site which not only fully exploits the commercial value of the plot but also attracts domestic and foreign tourists and enhance the lives of local residents. Neighbouring our site is the new K11 development a highly activated retail leisure dining and cultural mixed-use attraction with a strong footfall and powerful potential for even greater traffic to the area but there is an apparent disconnect with the nearby ferry and cruise terminal as well as the harbourfront promenade. The objective of the Prince Bay Harbourfront Retail Street Project was therefore to offer a complementary extension of the public and commercial harbourfront and to create an experiential archipelago that links the K11 and Ferry Terminal buildings together. It is an amplification that does not compete with the existing retail offering but instead entices and inspires visitors with an extension which provides diverse experiences and human-oriented environments to enjoy. Unlike other large-scale commercial development projects which usually offers traditional retail typologies the Prince Bay Beachfront Retail District consists of large-scale anchor stores focusing on cultural industries innovative ideas and experiential retail. This coastal commercial district is connected to the city centre by a main axis forming the core and main axis of the carefully constructed cultural and retail district and extending outwards through an auxiliary axis connecting with the ship terminal and K11.Benoys design programme for Prince Bay Harbourfront Retail Street adopts an organic form and reflects an archipelago found in nature which rises from the water to hold up elegantly structured retail boxes resembling precious jewels emerging from the sea. The result is a twin landscape starting with an impressive underwater experience along the concentrated retail storefronts on the ground floor connecting to an elevated public plaza with a manmade waterscape on the second floor. The elevated deck reflects the areas history of reclamation and offers stunning views of the harbour. Here visitors leisurely stroll through a coastal shopping village and can reach the third floor of the retail space and the landscaped roof.Two distinct environments separate the two levels whereby the harbourfront deck acts as a formal partition between the different worlds but at the same time provides panoramic public seating at the edge of the water as well as private open air terraces for exclusive dining experiences. Here the shop fronts are glazed with a fritted curtain wall made from curved glass blending the deck with the signage and disguising the mechanical electrical and plumbing MEP zones at the top of the shops all of which provide a seamless transition to the second level. The roof space is designed as the fifth faade adding a more diverse experience to this commercial block project through vivid landscape design and the introduction of the theme of sculpture park and can be used as a multifunctional platform for art culture and performance.The Prince Bay Harbourfront Retail Street is a project that challenges the traditional retail developments and mixed-use concepts we have grown accustomed to. It is metropolitan and modern yet intimate and sustainable driven by the human experience to create something that is truly unique. This sculptural retail street will act as the nexus of the development where the harbourfront seamlessly intertwines people the city and the sea together maximising commercial value while inspiring the emotional resonance of visitors making this a must-visit international landmark destination.Project OverviewLocation Shenzhen ChinaScope of Services Architectural designCategory Complex commercial leisure and entertainment cultural offices residences hotelClient CMSK China Merchant ShekouTotal Floor Area 20000 sqmDesign Director Gregory Kovacs DirectorProject Leader Nana Liu Project Lead Edward Ge Project ArchitectProject Team Tingting Qin Vicky Yang Jason Hui Danny Yang Rainbow Chan
