📋 Tender Overview
The radio and television bureaus of all provinces autonomous regions and municipalities directly under the Central Government the Xinjiang Production and Construction Corps Culture Sports Radio Film and Tourism Bureau and the China Network Audio-Visual Program Service AssociationIn recent years with the in-depth application of mobile Internet and the gradual popularization of video shooting and production technology as well as the rapid development of long-term and short-term network audio-visual platforms the duration of a single episode ranges from tens of seconds to about 15 minutes with a relatively clear theme and main line relatively continuous and Internet micro-short dramas with complete storylines have gradually developed into an emerging network art form with unique art forms business models and communication methods due to their low production cost lightweight content and focused communication. The administrative department of broadcasting and television has continuously strengthened the management and guidance of online micro-short dramas based on long video platform on-demand and short video platform account push and promoted their development in the direction of professionalization and high-quality products showing an overall positive development trend. However a new kind of small program online micro-short drama uses technical means to break away from supervision develops fast has a strong momentum is not standardized and has many problems forming a crowding out effect on mainstream works that bad money drives out good money. The order of network communication caused an impact. In order to guide the standardized and orderly development of online micro-short plays the relevant requirements for further strengthening the management of online micro-short plays and implementing the promotion plan for the creation of micro-short plays are hereby notified as follows1. General requirementsGuided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era thoroughly study and implement the spirit of the 20th National Congress of the Communist Party of China deeply grasp the dual attributes of ideology and cultural products of online micro-short dramas and adhere to the correct political direction public opinion orientation value orientation and Aesthetic taste adhere to the people-centered creative orientation actively integrate the socialist core values into the creation and promotion of network micro-short dramas take the continuous enhancement of the spiritual power of the people as the starting point and the foothold and put social benefits in the first place. Promote the healthy orderly and prosperous development of online micro-short dramas.2. Management principlesAdhere to the principle of the partys management of the media resolutely implement the requirements of two ownerships implement the responsibility system for ideological work coordinate development and security coordinate vitality and order achieve equal emphasis on supervision and prosperity and equal emphasis on improvement and reduction of burdens and make online micro-short dramas Manage with the same standards and scales as online dramas and online movies accurately grasp the rules of creation production and dissemination of online micro-short dramas continuously improve the whole-cycle management mechanism before and after the event reward the good and punish the bad eliminate the bad and promote the good and promote the development of online micro-short dramas. The order of dissemination of short plays continued to be standardized and the quality of content was steadily improved.3. Main measures1 Seriously and solidly carry out special rectification of mini-program online micro-short dramasSpecial rectification will be carried out on small program online micro-short dramas focusing on pornography vulgarity bloody violence low style and vulgar aesthetics. All provincial-level radio and television management departments must conduct comprehensive and in-depth investigations find out the bottom line implement policies by category and supervise the key network audio-visual platforms that access and distribute small programs in their jurisdictions to conduct self-inspection and self-correction make immediate changes and improve the management system in a timely manner mechanism. For online micro-shorts with problems order rectification or take them offline for mini-programs that spread illegal online micro-shorts and their sponsors depending on the severity of the circumstances take chain-breaking offline off-shelf and cancellation records Stop access services revoke relevant licenses joint punishments and other corresponding measures For small program access and distribution platforms with lack of or lax internal management systems major security risks and inadequate rectification of problems key rectifications shall be carried out in accordance with laws and regulations Strictly deal with. Guide key audio-visual platforms to improve algorithms and push mechanisms increase the push of high-quality online micro-short dramas and create a clearer online audio-visual space.2 Strengthen standardized management and implement creative improvement plans1. Incorporate into management according to laws and regulations. For the various subjects and links of the creation and dissemination of online micro-short plays follow the principle of consistency in network audio-visual management and implement integrated management. The sponsors of various online micro-short drama services including micro-short drama mini-programs must obtain the Information Network Dissemination of Audio-Visual Program License or be included in the standard management of the radio and television administrative department in accordance with regulations.
