📋 Tender Overview
Alibaba Group Holding Limited kicked off the 2019 11.11 Global Shopping Festival at midnight in China. In the first minute and eight seconds GMV settled through Alipay reached US1.0 billion RMB7.0 billion. In the first hour GMV settled through Alipay reached US12.0 billion RMB84.0 billion.In the hours leading up to the shopping event Alibabas video streaming platform Youku hosted the fifth annual countdown gala which included interactive performances from Taylor Swift and other international and domestic celebrities. Hosted at the Mercedes-Benz Arena in Shanghai the gala was broadcast live across nearly 30 platforms and TV channels.
