📋 Tender Overview
Ho Chi Minh City is entering a phase of accelerating the development of a service economic model in the direction of integrating trade, tourism, culture and urban experience. Not only does it maintain its role as the countrys economic leader, the City is also gradually positioning itself as the international trade, consumption and tourism center of Southeast Asia. Article 1: Ho Chi Minh City accelerates trade - tourism - cultural connections In the context of increasingly fierce competition between tourism and trade centers in the region, Ho Chi Minh City is proactively creating new linkage models to increase destination appeal, lengthen length of stay and boost tourist spending. In the first months of 2026, a series of growth indicators in the fields of trade - services, transportation, accommodation, travel and international trade promotion show the positive growth momentum of the countrys largest megacity. Download Total retail sales of consumer goods and revenue of consumer services in the first 4 months of 2026 in Ho Chi Minh City reached 639,349 billion VND, an increase of 13.2% - Photo: VGP/LA Accelerating trade and services The consumer atmosphere in Ho Chi Minh City in April and early May 2026 was vibrant when many cultural, entertainment, festivals and promotional programs were simultaneously deployed on the occasion of the Hung Kings Anniversary. Vuong, April 30 and May 1. Total retail sales of goods and consumer service revenue in the first 4 months of 2026 reached 639,349 billion VND, an increase of 13.2%. Of which, retail sales of goods increased by 16.5%; Accommodation and food services increased by 15.4%; Travel services increased by 7.7%. According to Mr. Nguyen Nguyen Phuong, Deputy Director of the Department of Industry and Trade of Ho Chi Minh City, the 16.5% growth rate of the commercial goods group is the highest in the past year, reflecting the positive recovery of the domestic consumer market in the context of production and export still under pressure. Notably, along with the retail market, international trade promotion activities continue to strongly attract the global business community. Many large-scale specialized exhibitions in the fields of food, electronics, appliances, fashion and logistics have created thousands of opportunities for trade connections between Vietnamese businesses and international buyers. Foreign businesses consider Vietnam to be emerging as an important destination in the strategy of diversifying the global supply chain, in which Ho Chi Minh City plays the role of the production-trade connection center of Southeast Asia. Download A large number of foreign tourists visit and experience the center of Ho Chi Minh City Connecting shopping with urban experience Not only promoting trade in the traditional way, Ho Chi Minh City is shifting strongly to a stimulus model integrating shopping, tourism and cultural experience. Promotional programs, consumer festivals, and specialized fairs are increasingly integrated with art activities, cuisine, street performances and urban tourism to increase experiences for residents and tourists. Mr. Tran Phu Lu, Acting Director of the Ho Chi Minh City Investment and Trade Promotion Center (ITPC), said that trade promotion activities need to be organized more flexibly, associated with domestic and international tourist flows to increase demand stimulation effectiveness. According to the Department of Industry and Trade of Ho Chi Minh City, in the period 2026 - 2030, the City plans to spend about 1,026 billion VND on trade promotion activities to support businesses to improve competitiveness, expand markets and promoting exports. Along with trade, the transport and logistics sector continues to grow strongly, reflecting the Citys role as a trade center. Total revenue from transportation, warehousing and transportation support services in the first 4 months of 2026 is estimated at 185,604 billion VND, up 20.9% over the same period; Passenger transport alone increased by 21.6%. The synergy between market purchasing power, modern service infrastructure, logistics, international trade promotion and tourism activities is creating a more diverse and dynamic service ecosystem for Ho Chi Minh City. Download Tourists view Ho Chi Minh City from a helicopter - Photo: VGP/HT International tourism flourishes. The recovery momentum of trade and services has also become an important driving force to help the Citys tourism industry accelerate. During the Hung Kings Anniversary holiday, April 30 and May 1 this year, Ho Chi Minh City welcomed a sharp increase in visitors. In just 9 days, from April 25 to May 3, international visitors to the City are estimated to reach 190,000, domestic visitors about 1.5 million; Total tourism revenue reached about 8,700 billion VND. Cumulatively in the first 4 months of 2026, Ho Chi Minh Citys total tourism revenue is estimated to reach 172,000 billion VND, equal to 52.1% of the years plan. According to Mr. Pham Huy Binh, Director of Ho Chi Minh City Department of Tourism, the City is aiming to become the regions leading tourism - event - MICE - culture - entertainment center based on three pillars including urban tourism, industrial tourism and marine tourism. Instead of focusing on tourist attractions. Traditional sightseeing tours, many travel businesses are strongly developing thematic products associated with history, culture and urban life such as the Saigon Commando tour, exploring Cho Lon, river travel, the journey connecting Cu Chi - Can Gio or experiencing the City by classic car. In the high-end segment, products such as 5-star cruises on the Saigon River, viewing the City from a helicopter or a series of t experiencescancel - no is contributing to positioning the image of a modern, dynamic and experiential city. In particular, Ho Chi Minh City continues to affirm its attraction in the field of MICE tourism. Recently, from May 1-9, the City welcomed a MICE delegation of more than 890
