Canada Accenture Interactive Tender

Accenture has acquired Spanish brand communications agency Shackleton. Headquartered in Madrid with offices in Barcelona and Santiago Chile Shackleton will become part of Accenture Interactive and expand its ability to design build and run integrated brand experiences for clients in Spain Latin America and beyond. The acquisition is part of a series of moves to strengthen Accenture Interactives creative capabilities in Europe including the recent acquisitions of Kolle Rebbe Germany Hjaltelin Stahl Denmark and Storm Digital Netherlands. Together they bolster Accenture Interactives ambition to create a leading Experience Agency with world-class creative talent across multiple disciplines. Founded in 2004 Shackleton delivers brand-building campaigns that combine award-winning creative work with a dedicated focus on digital customer engagement. In its 15-year history Shackleton has won numerous industry awards including 35 Cannes Lions. Shackleton creates advertising campaigns and digital content for clients across various industries including brands such as Abanca Renfe and Uber. The agency employs 176 professionals who will become part of Accenture Interactive helping clients to innovate and lead their markets by creating the best customer experiences. The addition of Shackleton proves our commitment to fostering creative talent and expanding our capabilities globally so that we can help our clients build highly creative and effective brand experiences said Anatoly Roytman head of Accenture Interactive Europe Africa Latin America EALA. Shackelton team will join Accenture Interactive Shackleton CEO Pablo Alzugaray said Were proud to join Accenture Interactive and help to further enhance its Experience Agency model. This opportunity will provide our team and clients with global reach and the ability to better scale our customer experiences which is essential to breaking through in todays increasingly competitive environment. While Accenture Interactive already works for many leading brands in Spain and Latin America we know that expanding our portfolio of creative services will allow us to deliver the very best and most innovative experiences for our clients and help them bring their ideas to life in newer better ways says Juan Pedro Moreno head of Accenture Spain Portugal and Israel. The acquisition of Shackleton is the latest demonstration of Accentures continued investment in innovation and commitment to growing its creative talent in Spain Portugal and the Latin American region.