📋 Tender Overview
Called
Call for expressions of interest to develop a Marketing Plan for emerging tourist destinations
06/11/2026
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The Ministry of Tourism invites companies interested in participating in the call for expressions of interest to hire a consultancy to develop a Strategic and Operational Marketing Plan for beneficiary destinations of the Emerging Tourist Destinations Development Program (MINTUR-BID).
The plan will focus on digital marketing, will be aligned with the National Tourism Marketing Plan and must contemplate both the strategic definition and operational planning, incorporating monitoring, evaluation and performance indicators mechanisms.
The consultancy will aim to contribute to the positioning of the beneficiary destinations and the new tourism offer generated by the Program, through tourism marketing, promotion and marketing support actions, with emphasis on the products and experiences prioritized in each territory.
The destinations included in the call are the Corridor of the Santa Lucía River Basin (Montevideo and Canelones), the Northern Destination (Artigas, Rivera and Tacuarembó), the Colonia Destination and the Route 8 Axis (Lavalleja, Treinta y Tres and Cerro Largo).
Among other aspects, the work must include the analysis of tourist destinations and products, the definition of a marketing strategy aligned with the objectives of the Program, the identification and segmentation of target audiences, the design of marketing and communication actions with an emphasis on digital, and the definition of indicators for monitoring and evaluating results.
Formally established companies with verifiable experience in projects with similar characteristics may apply. A special value will be placed on experience in tourism and territorial marketing, as well as the technical capacity and experience of the proposed professional team.
The deadline for submitting expressions of interest is June 29, 2026 at 11:00 a.m.
The bases and conditions of the call are available on the State Purchases portal:
https://www.comprasestatales.gub.uy/consultas/detalle/mostrar-llamado/1/id/1343776
Tags
Employment Marketing and Promotion Inter-institutional relations Tourist Service Providers Tourists
