📋 Tender Overview
Recently, two China-Europe freight trains carrying 165 and 261 domestically produced and independently-branded commercial vehicles have set off from the Wuhu Taqiao Multimodal Transport Base, the largest railway logistics base in southern Anhui, and headed to Moscow, Russia and Almaty, Kazakhstan. This is one of the latest achievements of China Railway Shanghai Bureau Group Co., Ltd.s active marketing and service quality improvement and increase growth.
Since the beginning of this year, with the continuous transformation of the traditional bulk industrial structure in the Yangtze River Delta region and the pit-hole power plants in the main coal mines under management have been put into production one after another, railway transportation resources have been reduced. Shanghai Bureau Group Corporation accelerates the construction of a modern logistics system, actively promotes marketing and publicity, improves service quality, and continuously develops potential sources of goods on the basis of consolidating existing sources of goods, and uses incremental volume to make up for the reduction, and promotes the overall volume of freight. In March, the Bureau Group Company completed 17.93 million tons of goods, an increase of 7% year-on-year, of which the average daily loading of high-value-added goods was 6,584 vehicles, an increase of 9.6% year-on-year, accounting for 49% of the total number of goods.
In order to increase marketing efforts, the Shanghai Bureau Group Company established a total of 405 marketing teams at the Bureau Group Company and the Logistics Center, arranged 145 key customer representatives, implemented the sector marketing, project responsibility management model, and built a three-dimensional marketing network system of one section, one team, one project, one supervisor and one customer, one representative. They formed 15 normalized sector marketing teams to study industry logistics needs, design railway logistics solutions, formulate one enterprise, one policy, formulate project operation plans, logistics products and policies; they formed 79 key project teams to actively connect with customer needs, conduct dynamic monitoring, and ensure demand fulfillment and project operation smoothly. The bureau group company also developed the Shanghai Railway Freight Operation and Marketing Customer Relations Management System, established a database of all industries and the Shanghai Railway Freight Customer Electronic Map, to realize online marketing dynamics and visualization and real-time management of the freight market dynamics. Up to now, they have sorted out 1,299 target corporate customers, including 253 key customers and 157 potential market customers.
In view of the fact that freight volume has declined at the beginning of the year, the Shanghai Bureau Group Corporation launched a special action to increase freight freight and compensate for arrears, and carried out a large-scale survey on the logistics market with a full coverage of the sector. Since March, they have organized 10 customer symposiums, visited 150 key enterprises, and surveyed more than 300 corporate customers, achieving full coverage of key customers and potential market customers. They also established a mechanism for active marketing and publicity for freight, and freight and publicity departments jointly formulate implementation opinions on railway product marketing and promotion, and build a marketing and publicity system that coordinates the freight department and logistics center, integrates online and offline, and combines traditional and digital media. Since the beginning of this year, they have launched more than 1,600 marketing and promotional content on key and hot topics such as fast logistics demonstration line, logistics base construction, and dispersed transformation project promotion.
Use digital technology to open up the merid of full-process logistics services. Based on the intelligent development of freight services, Shanghai Bureau Group Company upgraded the functions of the 95306 freight logistics service center, fully utilized technologies such as big data analysis and artificial intelligence to explore functions such as automatic acceptance, automatic order making, and automatic review, and integrated information resources to realize information sharing and smooth data transmission, and create a one-stop logistics demand information access platform, enterprise and railway logistics information standard interface, customer and railway business operation standard model, and make customer service functions bigger and stronger. They also invested in the application of the intelligent container operating system of railway logistics bases at Yiwu Xi, Luchaogang and other stations, actively promoted the construction of intelligent railway logistics bases, and improved the level of intelligent transportation services.
In order to promote the extension of logistics services to the entire process, Shanghai Bureau Group Company benchmarked against advanced logistics enterprises in the Yangtze River Delta region, deeply integrated into the corporate customer supply chain system, deepened the integration and development with information, finance, etc., promoted the extension of railway freight services to the high-end of the industrial chain and value chain, and transformed into a comprehensive logistics service integrator. Up to now, they have promoted the implementation of 14 logistics general contracting projects including Nongfu Spring, with an annual transportation volume of more than 6.8 million tons. At the same time, the Bureau Group Company fully utilizes its regional advantages and carries out special research on multimodal transport led by railways in the Yangtze River Delta region, focusing on seamless connection of facilities, fast and efficient integration, information interconnection and sharing, unified equipment standards, integrated service collaboration, bills to the end, s
