📋 Tender Overview
TV 3.0 will bring much more interactivity and innovation in the way of zapear. Called the TV of the future the next generation of TVs will bring a series of technologies linked to the use of the internet to improve the viewer experience. The image for example is one of the features in which the quality will jump since it will go from Full HD to 4k or up to 8k. This means that the image will have at least four times more pixels bringing more information per space improving color and sharpness. Contrast will also be improved through HDR High Dynamic Range technologies.With immersive sound the technology will allow the viewer to have the feeling of being in the environment being watched. Imagine youre watching a show. Have you thought about the possibility of choosing between listening only to the microphone of the singer with the band or highlighting the sound of the audience to feel like you were there or both Those who already liked to have control of TV will soon have too more power over the content. Speaking of which themes and advertisements can also be customized.For The Secretary of Broadcasting of the Ministry of Communications MCom Wilson Wellisch the experience will be more complete. THE TV will be much more dynamic and connected to the internet making for example that model of open TV channels in which appears number by number is replaced by a navigation by applications with much more possibilities of displaying content he explained.TV 3.0 Since 2021 MCom coordinates with the Forum of the Brazilian Terrestrial Digital TV System SBTVD the study developed by Brazilian universities and partners in the industry and the broadcasting sector on technologies that will be integrated to televisions that will be manufactured from 2025. The candidate technologies for TV 3.0 were proposed by more than 20 different international organizations.In February 2022 the project entered the third and final phase which consists of complementary testing research and development as well as standardization and demonstrations. Throughout 2022 technical specifications were elaborated for video audio and subtitle encoding in addition to planning all the details of complementary tests and activities that will be done in 2023 and 2024.
