📋 Tender Overview
Present in Brazilian homes for just over 75 years, the analogue TV signal will be completely turned off this Tuesday (30), when Brazil completes 100% of the migration to the digital signal.
The date is historic and marks the end of a transition that lasted for almost 20 years. Since TV Tupi was inaugurated in Sao Paulo on September 18, 1950, the analogue transmission system was, for many decades, the main means of obtaining information, bringing education, culture, service provision, news and entertainment to the Brazilian people.
The end of the analogue signal is symbolic because it also marks the beginning of a new era of open TV: TV 3.0, which represents a technological leap and will definitely change the way people watch television, with an interactive, immersive system, with greater accessibility, and better sound and image quality, in addition to many other features that will improve the viewers experience.
The Secretary of Broadcasting at the Ministry of Communications, Wilson Diniz Wellisch, stated that the transition period took almost two decades because the government took into account technical, economic, social and regional issues.
We tried to ensure that no one was harmed. TV was and continues to be the main means of communication for Brazilians and the intention was to guarantee a smooth transition, so that no region of the country was left without coverage or unassisted, stated Wilson.
He said that the same will happen with TV 3.0, whose implementation will also be gradual, allowing all Brazilians to continue accessing open TV in all corners of the country, with signal redundancy.
Those who do not have access to TV 3.0 will be able to continue watching television via digital signal. The two systems - as happened with the analog signal - will work simultaneously.
After this stage of complete disconnection of the analogue signal, we are now looking at the future, which is TV 3.0: its cinema image, cinema sound, infinite possibilities and integration with the internet. Its not just a new television, its a new concept. Its the viewer in charge of their actions. They will have many more options to interact with the channel theyre watching. TV 3.0 is the most connected, smartest and most immersive TV, stated Wilson.
Postponement to RS
In June this year, the Ministry of Communications extended, exclusively for the state of Rio Grande do Sul, the deadline for the end of analogue open TV transmissions.
The postponement occurred due to the consequences of adverse weather events that occurred in April and May 2024.
The ordinance covered 74 cities where the analog signal had not yet been turned off, and extended the deadline for the definitive disconnection until this Tuesday (December 30).
With the completion of the last analogue transmissions in Rio Grande do Sul, Brazil officially concludes a period that will remain in the history of open television - which for many years was extremely important for the Brazilian people.
What is TV 3.0
TV 3.0 represents the biggest evolution of open television since digitalization. The new standard integrates broadcasting and the internet in a completely application-based environment, replacing traditional numerical channels. The implementation will be gradual and will begin in large capitals.
The technology will allow:
* Interactive and personalized experience, with access to live and on-demand content;
* Digital public services and new social participation features;
* Significant improvements in image quality, with 4K and 8K transmissions, HDR and more vivid colors;
* Immersive sound, expanding the feeling of presence;
* Advanced accessibility features.
TV 3.0 will redefine the way Brazilians watch television, offering more modern, intuitive and connected digital environments.
Text: ASCOM | Ministry of Communications * More information: press@mcom.gov.br | (61) 2027.6086 or (61) 2027.6628
