📋 Tender Overview
With the expectation of a supercharged inauguration of President-elect Luiz Incio Lula da Silva on Sunday 1st - which is expected to have the participation of about 700 Brazilian and foreign journalists 120 representatives of foreign governments 2000 guests and an external audience between 150000 and 300000 people - senate media are preparing to offer a wide and special coverage. Already in the late morning will be published the first report by Senado News Portal followed by live flashes of Senate TV from 12pm and the beginning of the broadcast of Radio Senado at 14h.For the director of the Secretariat of Social Communication Secom Erica Ceolin the biggest challenge is the integration of efforts between vehicles.This is a complex event with the presence of numerous national and foreign authorities and which takes place in a short period between the arrival and exit of the presidential procession of the Congress Palace an interval of 1h20 is planned. Thus all professionals must be attentive and each vehicle needs to work with a complete team in order to be able to perform its activities in the expected time. In addition we have online instant messaging groups with managers and producers who will be able to exchange information and noise during the event ensuring agile and multimedia coverage explains the director of Secom.Erica points out that Radio TV and The Senate Agency fulfill the role of public communication and unite as vehicles and suppliers of images and information to any media in Brazil and abroad.We also fulfill our institutional communication role by organizing the ritual of possession and providing the means for compliance with what the Constitution determines. Finally we ensure that the external press can fulfill its role in the coverage within the National Congress. All this at the service of society for the full exercise of citizenship - says Erica. Secom is also responsible for organizing ownership via the Public Relations sector.CoverThe coverage of the inauguration has already begun with the special page Presidential Inauguration offered on the Senado News Portal where there are reports already published by the Senate Agency about the preparations as well as reports from TV and Radio Senado as well as material produced by the Internal Communication of the House.In the Senado Agency were cast 40 professionals among reporters photographers image editors technicians editors of the Senado News Portal and the Agencys Instagram profile as well as the coordinators of the teams for coverage.The novelty of this year in relation to the inauguration of 2019 is the blog of the Agency with the publication of notes and photos in real time throughout the ceremony. The live broadcast of the ceremony can also be accompanied via Portal.We will pay special attention to the blog the Agencys Instagram profile with lots of photos and videos. Well also have notifications with our top stories for news push subscribers. And at the end of the day we will send a consolidated edition of the newsletter of senado news portal - explains the general coordinator of the Senate Agency Silvio Burle.In times of fake news interest grows for reliable sources of news according to BurleThe Agencys commitment to accuracy and impartiality presenting a panel of all the political and ideological currents present in the Senate has been the great capital to consistently grow in the number of accesses over the years. In the great moments experienced by democracy and Parliament this search for the Senate news portal increases. In October for example when the two rounds of the general election took place the content published by the Agency reached about 13.9 million views and 9.3 million users a record. We believe that on inauguration day demand will also be intense which only increases our responsibility.Senate TVFrom 12pm start the flashes in the programming and social networks of tv Senado to show the climate on the Esplanade of Ministries and the arrival of senators deputies heads of state and other guests to Congress. At 2 pm begins the special coverage program with five live reporters and broadcast cameras that will follow the entire route of lulas exit towards Congress the climb of the ramp the reception of parliamentarians to the president-elect the solemn session in which the president takes the oath and signs the term of office the magazine to military troops.As news explains the general coordinator of TV Senado Glauciene Lara drone will be used for the transmission of the external ceremony there will be hd broadcast for digital TV open in Brasilia and for Youtube and social networks transmission of ownership by Tik Tok in addition to other social networks.The Senate TV will have 170 professionals between servers and contractors working on inauguration day. Journalists Antnia Mrcia Vale and Thiago Tibrcio will be the anchors in the live broadcast. Two guests will explain and comment on the speeches details and curiosities of the ceremony in congress as well as at the Planalto Palace.For the inauguration the Senate TV will be part of a pool of broadcasters being responsible for the transmission of images of the external ceremony ramp Black Hall Blue and White the latter in case of rain. The TV Chamber will broadcast the Green Hall and the Plenary. The private broadcasters Globo and Band take charge of the images on the streets and the Empresa Brasil de Comunicao EBC of the cameras installed in the Praa dos Trs Poderes and the Planalto Palace.The challenge of a cover like this is to position the cameras at the right angles to cover the entire route drive and anchor the coverage with official reliable and balanced information. But the challenge of this possession specifically is security as we have seen on the news.
