📋 Tender Overview
- To date, more than 1,300 MYPEs from more than 10 regions of the country have been trained in digitalizationThe Ministry of Production (PRODUCE), through the National Your Company Program, has been promoting the Christmas campaign for micro and small businesses through a new edition of the Digital Training Session (SED MYPE).
On this last day of 2025, more than 90 entrepreneurs strengthened their capabilities through digital tools aimed at improving the customer service experience in virtual environments.
We want each MYPE to make the most of the Christmas campaign using digital platforms, artificial intelligence and electronic commerce to increase their sales and reach more customers, said the Minister of Production, Cesar Quispe Lujan.
During these sessions, MYPEs learned to personalize their communication using data and various platforms, implemented automated service solutions based on artificial intelligence and designed 5.0 loyalty strategies focused on building solid and lasting relationships with their customers.
To date, more than 1,300 MSEs from more than 10 regions of the country have been trained in digitalization, which has allowed them to transform their businesses and access new markets.
Likewise, SED MYPE have been developed in Lima, Callao and Satipo, in the Junin region. By 2026, PRODUCE plans to expand these trainings to more regions of the country.
PRODUCE reaffirms its commitment to continue strengthening the digital capabilities of MYPEs, providing modern tools that promote their formalization, competitiveness and sustainable growth, especially in key campaigns such as Christmas.
