📋 Tender Overview
The 2025 video clip creation contest Vietnam Tourism Impressions organized by the Center for Digital Transformation of Culture, Sports and Tourism, Ministry of Culture, Sports and Tourism, in collaboration with relevant units, has just ended after more than three months of launching, and opened a vivid perspective on how Vietnamese tourism is being told in the language of technology, creativity and community emotions. Deputy Minister of Culture, Sports and Tourism Ho An Phong and Ms. Dinh Thi Mai Deputy Head of the Central Propaganda and Mass Mobilization Department Dinh Thi Mai awarded first prizes to two authors in the two categories of short video clips under 60 seconds and video clips under 5 minutes long. After the launch period from August 13 to November 15, 2025, the Organizing Committee received nearly 1,000 works, including more than 500 short video clips and more than 400 long video clips. This number reflects the strong attraction of the contest, and also shows that the need to participate in telling Vietnams story with images is spreading widely in society, from people, tourism workers, content creators to international tourists. The highlight of this years contest lies in the richness of topics and approaches. The works take viewers through majestic natural landscapes, long-standing cultural heritages, mixed with simple daily life, from highland markets, village festivals, family meals to very real-life moments of indigenous people. Thanks to that, the image of Vietnam appears multi-dimensional, rich in emotions, going beyond familiar symbols to expand into a lively cultural and tourist space. Each video is a separate slice, contributing to completing the overall picture of a transforming Vietnam, preserving traditional identity while harmonizing with the breath of modernity. According to the jurys assessment, the quality of works submitted for the 2025 contest is uniform and has made clear progress. Many videos are carefully invested from ideas, scripts, context selection to filming techniques, sound and music. In particular, the young creative generation continues to affirm its pioneering role with modern visual thinking, fast editing pace and the ability to grasp digital media trends. Speaking at the ceremony, Ms. Nguyen Thi Hoang Lan, Director of the Center for Digital Transformation of Culture, Sports and Tourism, Head of the Contest Organizing Committee, said that the Contest has far exceeded initial expectations in terms of scale and spread. What moved us was the participation of many ordinary people, people who love travel and love their homeland. They are not professional filmmakers, but the films sent back are very realistic, vivid and full of emotions. It is that authenticity that creates a different value for the Contest, and at the same time contributes to enriching the media database about Vietnamese tourism in the digital environment. This is also a clear demonstration of the effective connection between digital transformation and promotion work. promoting tourism in the current period., Ms. Nguyen Thi Hoang Lan shared. At the Awards Ceremony, the Organizing Committee awarded 24 official awards and many additional awards, with a total value of more than 600 million VND, divided into two categories: short video clips and long video clips. In the short video clip category, the First Prize was awarded to the work Vietnam - Impressive Destination by author Hieu Nhi Travel. The first prize in the long video clip category went to the work Ru Cha in Autumn by author Le Tan Thanh, which impressed with its emotional storytelling and cinematic images. In addition, thematic and voting awards also recognized many outstanding works such as Nghinh Ong Can Gio Festival, what is hot about intangible cultural heritage? by Popcorn Mario, Hanoi - The Capital of Vietnam by Nhu Huynh, Vietnamese soul for a thousand years, magical Vietnamese color by Vu Thi Ngoc Dung or Commanders Cave by Le Vinh Quy. Speaking at the Award Ceremony, Deputy Minister of Culture, Sports and Tourism Ho An Phong said that on December 15, at Phu Quoc International Airport, Vietnam welcomed a flight of LOT Airlines, Poland, carrying 320 Eastern European tourists, including a guest marking the milestone of 20 million international visitors to Vietnam in 2025. This is a particularly meaningful milestone in the 65-year journey of formation and development of the tourism industry. If in 2016, Vietnam welcomed 10 million international visitors, less than 10 years later, this number has doubled, in the context that the world and Vietnam have to go through the COVID 19 pandemic with many difficulties and challenges, the Deputy Minister emphasized. It is forecast that by the end of December 31, 2025, the number of international visitors to Vietnam may reach about 21.5 million, an increase of about 22 percent over the same period last year. before. Domestic tourists are estimated to reach 135 million, total revenue from tourism increased by about 15 percent, bringing industry revenue to 1 million billion VND. According to the Deputy Minister, these are speaking numbers, reflecting the rapid and strong recovery of Vietnamese tourism, while also affirming the industrys key role in social development. Deputy Minister Ho An Phong also said that, according to the assessment of the United Nations Tourism Organization, in the first 6 months of 2025, Vietnam and Japan are the two countries with the highest tourism growth rates.fastest in the world. While global tourism increased from 5 to 8 percent, Asian tourism increased about 11 percent, Vietnam achieved an increase of 21.7 percent. Notably, along with the growth in quantity, the quality of tourism also improved significantly. The international tourist market is increasingly diverse, with longer stays, higher spending levels, increased premium tourism products, and improved service quality and tourist satisfaction compared to the pre-pandemic period. According to the D
