📋 Tender Overview
Sixteen Australian edtech businesses recently visited Ho Chi Minh City and Hanoi as part of the Landing Pad: EdTech to Vietnam In-Market Immersion Program. The three-day program was the first large-scale Australian edtech delegation to Vietnam, underscoring the growing partnership between both countries in advancing educational innovation and driving digital transformation.
The participating Australian businesses showcased expertise across 3 key areas: learning management systems; tools for lesson design and student assessment; and English, STEM, and life-skills education programs.
The edtech cohort were enthusiastic about participating in Vietnams rapidly expanding digital landscape - one fuelled by robust ICT infrastructure, a growing emphasis on innovation, and a youthful, tech-savvy population.
Australian edtech is globally recognised for its creativity, quality, and reliability. From AI-powered learning platforms to world-class classroom solutions, Australian companies are helping shape the future of education across the globe, says Jonathan Saw, Austrade Trade and Investment Commissioner to Vietnam and Cambodia. Together with Vietnams strong policy commitment and rapid digital transformation, we have the foundations for scalable and meaningful change.
Supporting digital inclusion
In 2023, the Vietnamese Government launched an initiative to combat digital illiteracy, introducing national strategies and policies to promote inclusion in the digital era. The initiative has made Vietnam one of the most promising markets for Australian edtech collaboration and investment.
Throughout the 3-day mission, one insight stood out: opportunities to contribute to Vietnam and the broader Southeast Asian regions digital education landscape are immense.
From Ho Chi Minh City to Hanoi, the Australian cohort participated in roundtables, site visits, one-on-one meetings, and networking sessions that deepened their understanding of local priorities and potential partnerships.
A roadmap for digital transformation in education
During multiple roundtables on digital education transformation with government representatives, universities and schools, the Landing Pad cohort gained insights into Vietnams education roadmap for 2025 and 2030. The events each drew more than 100 participants, reflecting Vietnams growing interest in Australian edtech expertise.
The roadmap highlights several key priorities:
ensuring universal access to online learning through devices, internet connectivity, and digital contentdeveloping national online teaching platformsreducing dependence on private tutoringexpanding online programs in higher education institutions.
The roadmap presents substantial opportunities for Australian edtech providers to deliver e-learning platforms, interactive content, and learner engagement tools. Companies such as ASA Institute of Higher Education, ECA Online, eReflect, HEX, Jannic Education Solutions, Matific, Maxme, Meshed Group, Moodle, and QWorld by QTS Australia identified strong potential for collaboration through these discussions.
The Landing Pads Edtech to Vietnam cohort explored opportunities with Vietnamese schools, universities and government representatives.
Expanding English language education
Another opportunity for Australian edtech firms lies in Vietnams aim to enhance English as a Second Language (ESL) education in public schools by 2035. The goal is to improve English language proficiency from an early age.
This government-backed effort is creating a dynamic market for edtech solutions in English learning, including language apps, adaptive assessments, digital content, and teacher-support programs. Edtech firms explored ways to help Vietnamese schools deliver engaging, curriculum-aligned English programs at scale.
Companies such as Lume and Seven Steps to Writing Success identified promising avenues to contribute to Vietnams national English education goals.
Supporting digital literacy across Southeast Asia
Beyond policy discussions, the delegations networking sessions and site visits highlighted the growing collaboration shaping Vietnams educational technology ecosystem. Building this ecosystem requires a strong foundation in digital citizenship, online safety, and equitable access.
A tangible example of ecosystem development came from Canva. The company is expanding its presence in Vietnam to position the country as a regional hub for digital education and innovation.
Australian edtechs such as Hackersjack and 89 Degrees East explored opportunities to strengthen digital citizenship and cyber security education for young learners. Meanwhile, Janison discussed ways to help develop secure, scalable online examination and assessment systems for both national and institutional use.
Australias security, prosperity, and economic future are closely tied to Southeast Asia, says Jonathan Saw. Collaboration in education and technology is not just strategic -- it is essential. By equipping people with the skills to thrive in the digital age and responsibly integrating technology and AI into daily life, Australia and Vietnam can help ensure a prosperous and inclusive future for the entire region.
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