Australia Tourism Strategy Tender

The ACT Governments T2030 ACT Tourism Strategy 2023-2030 sets the foundation to significantly grow Canberras visitor economy.The launch of the long-term tourism strategy comes as the ACT economy continues to rebound from the impacts of the pandemic.Visitors to our city have increased in recent months hotel occupancy is strong and the number of domestic overnight visitors and their expenditure is higher than it was during the equivalent period in 2019. Our visitor economy is diverse and year-round with people travelling to Canberra for leisure to visit friends and relatives do business and study.Our tourism sector contributes not only to our citys economic growth and job creation but to the wellbeing of our community as well. T2030 sets out our economic objectives to sustainably grow the value of our visitor economy to 3.1 billion by 2025 and 4 billion by 2030 this includes both overnight and day trip expenditure from visitors.It is also expected we will return to our pre pandemic level of 2.5 billion in overnight visitor expenditure billion by 2026.The strategy will focus on increasing employment in the tourism industry from 18500 to 22750. It also identifies ways to directly connect Canberra to more cities domestically and internationally by air.To achieve these objectives T2030 focuses on four missions that will guide programs investment and effortTo develop our city as a global destination. To do this we will build on Canberra and the regions unique advantages and grow our international profile and visitationPromote Canberras destination strengths and celebrate our distinct character. We will embrace the destinations owned strengths to create new opportunities and promote the city to our priority marketsContribute to the wellbeing of our community. Tourism will make a positive contribution to all those that call Canberra homeDevelop iconic destination experiences. Together we will aim to provide experiences that bring our iconic offerings to life and exceed visitor expectationsWe will release a series of action plans that will underpin the strategy to realise the ambition in each of the missions. The first action plan will be released in early 2023.We want visitors to our city to leave with a greater appreciation for Canberra and to feel fulfilled educated and wanting to tell others about the quality of the diverse experiences on offer.We also want visitors to think about our city and region as a great place to live study work and invest with a reputation as progressive inclusive and welcoming to all.The ACT Government will continue to work with our local tourism industry to create the right settings to enable sustainable growth and address challenges facing the tourism sector such as the attraction and retention of skilled staff.