📋 Tender Overview
The Andrews Labor Government has ensured Victorias tourism industry continues to thrive with new research revealing the state continues to rebound strongly delivering more jobs and supporting businesses across the state.New research shows the Victorian tourism industry has recovered 4.9 perentage points in total expenditure market share giving Victoria the highest percentage of market share across Australia with the states visitor economy is now worth 26.5 billion.According to Tourism Research Australias National Visitor Survey NVS and International Visit Survey IVS in the year ending September 2022 total tourism spend in Victoria has returned to 84 of the pre-pandemic level with visitors back to 78 per cent of the pre-pandemic activity.NVS results also show total domestic spend now exceeds the pre-pandemic year ending September 2019 by 5 per cent to reach 24 billion with very strong growth of 78 per cent year-on-year. In comparison total domestic visitors are back to 80 per cent of the pre-pandemic level with 33 per cent year-on-year growth.Melbourne has further extended its lead over Sydney as the city with the highest level of interstate overnight spend in Australia at 4.7 billion compared to Sydneys 4 billion in the year ending September 2022.Regional Victoria continues to deliver strong results with domestic overnight spend in regional Victoria up by 35 per cent at 9.6 billion representing a significant increase from 7.1 billion in the year ending September 2019.Roy Morgans Travel and Tourism Survey also shows that for the second consecutive quarter Melbourne came out on top as the most preferred destination in Australia by interstate travellers.The Labor Government has delivered significant support to ensure Victorias tourism industry was both supported through the pandemic and primed to recover after it delivering 633 million as part of the Visitor Economy Recovery and Reform Plan.
