📋 Tender Overview
The conversion of the press number cannot be stopped at the use of artificial intelligence tools (AI) spontaneously, inadequate orientation and overall strategy, which is a warning by experts, managers and editorial leaders at the discussion session Artificial intelligence and digital conversion strategy of Vietnamese press editorial in the framework of the national journalism forum in the morning of June 20 in the morning of Hanoi. The speakers shared at the discussion session - Photo: VGP/Van Hien Discussion attracted the participation of journalists, technology experts and a large number of readers interested in digital transformation in the field of journalism - Communications. Nguyen Quang Dong, Director of the Institute of Communication Policy and Development Research (IPS), said that more than 60% of the surveyed journalism has used AI tools such as chat media, Gemini, CoPilot ... Dung, from suggestions, editing, summarizing information. However, the current application is still fragmented, lacking in strategic vision, mainly operating in a spontaneous and personalized manner. 3 big issues that are hindering AI application effectiveness in the newspaper editorial office, according to Mr. Dong are: The wrong application of AI application (too focused tools, less interesting process); lack of strategy and overall approach at the organizational level; Lack of financial resources, full -time personnel. Dong Dong also warned that the risk of losing readers when the information access is gradually shifting from search engines to AI platforms. Along with that, the advertising revenue continues to decline and set an urgent requirement on the renovation of the journalism business model in the digital era. Sharing practical experience, Mr. Dao Quang Binh, General Director, General Secretary of Vietnam Economic Magazine said that the editorial office has successfully developed AI tools called Askoneomy, trained entirely with internal data, helping to translate quickly and accurately control the editor of the editor. Askoneomy has now integrated into the CMS system, which can handle high -speed content, read and comprehend the text to achieve 95% accuracy after only 7 seconds. In addition, Vietnam Economic Magazine also developed the Asko Platform platform, opening a separate direction for technology autonomy editorial models. The scene of the discussion session - Photo: VGP/Van Hien at the perspective of copyright protection, technological expert Dinh Toan Thang emphasizes the trend of combining AI with watermark encryption technology, signing multi -layer data and DRM technology (digital copyright management) in order to protect the press content in the risk of being copied, quoted misleading. and business model. Successful transformation is not only technology application, but also a comprehensive strategy, taking people and press values as a center. In the context that readers change the behavior of information, the journalism business needs to be shaped. Who can be an extended arm but the center must still be the core value of journalism: reliability, authenticity and strong political bravery.
