📋 Tender Overview
- Generali will distribute motor and home policies through Mercado Libres portal- The partnership is incorporated in the development of B2B2C ecosystems as set out in the Generali 2021 three-year strategic planGenerali through the Argentinian subsidiary La Caja stipulated a distribution agreement in Argentina with Mercado Libre the biggest e-commerce operator in South America in order to distribute non-life insurance. The initiative represents another step in Generalis partnership with Mercado Libre established in 2011 and characterised by the development of innovative and hugely successful formats for customers.In particular Mercado Libres customers will be able to prepare quotes and underwrite LaCaja motor and home policies by accessing Mercado Libres digital platform. The development of this solution augments the insurance companys other channels like the mobile app the website direct telephone assistance the 64 physical agencies spread throughout the country and the numerous distribution agreements already in place.Jaime Anchustegui CEO International of Generali affirmed The initiative is incorporated in the new strategy of the Generali Group to develop innovative B2B2C distribution models by opening new customer contact channels. The agreement with Mercado Libre also makes it possible to strengthen the companys digital transformation process becoming the first operator in the market to trial this new channel.
