📋 Tender Overview
Andorra Telecom begins 2023 with a firm commitment to peoples digital well-being. Thus today it presented the first of the initiatives that under the concept Live beyond your screen will develop in the field of digital well-being the company this year.The initiative presented today is the companys first campaign in the field of digital well-being and with illustrations which present different characters with an alteration in the position of the eyes motivated by an intensive use of the mobile phone and messages that encourage modifying habits hopes to provoke debate and reflection on the time of use and the balanced use of technology.Ins Mart head of CSR at Andorra Telecom explained that digital well-being is one of the levers of Andorra Telecoms mission and that around this area the company has been developing different training and awareness-raising initiatives in good Internet practices aimed at teenagers since 2012. These initiatives were added in 2017 to the collaboration with the Ministry of Education and Higher Education for the implementation of the BResol application in schools a tool for the prevention of cyberbullying that is currently being used by five secondary schools in the country.Mart who has emphasized the importance of establishing a healthy and balanced relationship with technology has especially valued the collaboration with the Unicef study Impact of technology in adolescence presented at the end of 2022 since it has allowed us to have reliable data on the use made by adolescents in the Principality of the Internet social networks and by extension relationship information and communication technologies TRIC which reaffirm the need to join forces to reduce some of the data provided by the study and that in some cases are worrying.Among these Mart has especially highlighted those that refer to the time of use of the screens such as that 1 in 3 respondents spend more than 5 hours a day connecting to the Internet and xxss a figure that rises to 48 on weekends. Or that 17.5 connect from midnight every day or almost every day and an additional 29.1 once a week.The head of CSR has highlighted that the study provides a lot of information and data in relation to the habits of using screens which in some cases are worrying . At Andorra Telecom we want to focus on a specific aspect that of time of use.The company also highlights the importance beyond what teenagers do on the Internet of what they stop doing. The study determines that dedicating many hours to screens is detrimental to activities such as reading playing sports going to the cinema shopping writing or hanging out with friends and it can involve interference in the emotional and coexistence spheres.Live beyond your screen it begins to be disseminated by Andorra Telecom with a clear desire to reach teenagers who make intensive use of screens and their parents and invite them to reduce this time of use and to live other experiences without screens.
