📋 Tender Overview
Improving competitiveness innovation and digitalisation as well as creating and promoting a shopping experience are becoming the main areas of action identified within the Strategic Trade Plan. The Minister of the Presidency Economy and Business Jordi Gallardo has presented this action plan with the aim of improving trade conditions and accessing new markets and new customers. In his speech the Minister highlighted the essential collaboration of the sector and at the same time the realization of parallel actions of promotion and tourist and economic attraction.The Strategic Trade Plan which continues the Shopping Tourism Plan offers a more focused approach to the characteristics and reality of retail in Andorra. As Minister Jordi Gallardo explained the strategy presented today updates the current needs of the sector and reformulates the proposals based on dialogue with economic agents. Thus taking into account the current context of health crisis changes in shopping habits the need for innovation in aspects such as the digital presence improving the quality of service and coordinated actions in tourism promotion are will work with the actors involved in trade in the different thematic commissions that will start the working meetings at the beginning of February.The consultant Maria Segarra has presented a diagnosis of trade in the Principality and its evolution also linked to the changes in the model that the country has been experiencing in recent years in areas such as urban planning mobility business creation and business habits. consumption of citizens and visitors. Thus the strengths and weaknesses of trade in the current economic and social context and the impact they have on the development of the trade sector have been identified.Based on these indicators and the identified improvement actions a work plan will be developed with three commissions that will act in the areas of competitiveness innovation and purchasing experience and that will define the specific actions that must be taken. promote in the short and medium term to compete in the current market and to improve globally in the sector.
