📋 Tender Overview
Expands coverage to international calls and SMSes
Introduces SPAM alert display in vernacular languages
New Delhi, April 21, 2025: Following the launch of its AI powered spam detection tool
that flagged over 27.5 Billion calls as SPAM to its customers, Airtel today announced the
introduction of two significant enhancements aimed at staying ahead of spammers.
Customers will now receive SPAM alerts for calls and SMS messages in their preferred Indian languages. This new
feature will be available in nine vernacular languages, with plans to add more in the future. Airtels
AI-powered tool will now screen and alert customers to all SPAM calls and SMSes originating from international
networks.
Once Airtel intensified its efforts to combat domestic spam calls, scamsters and spammers resorted to exploiting
foreign networks to funnel fraudulent calls into India. This alarming trend resulted in a 12% increase in
overseas spam calls in the last six months. Airtel expects to nullify this growing challenge with its new feature.
Commenting on the initiative, Siddharth Sharma, Director Marketing and CEO Connected Homes, Bharti
Airtel, said: Customers and their feedback are at the heart of everything we do. After carefully
analysing customer feedback, we have enhanced our solutions to better serve the linguistic diversity of India.
Additionally, with the growing volume of SPAM traffic shifting to foreign networks, we have decided to expand our
AI-powered tool to scan all SMS messages and phone calls originating from international numbers. Our dedicated team
of engineers and data scientists will continue to refine and enhance our offerings, ensuring we stay ahead of any
and all emerging threats.
The upgraded AI-driven SPAM solution will now notify users about calls and messages from both domestic and
international numbers in ten Indian languages, including Hindi, Marathi, Bengali, Gujarati, Tamil, Kannada, Malayalam,
Urdu, Punjabi and Telugu. SPAM alert notifications using vernacular languages are only accessible to customers using
Android devices. All these features continue to be free for customers and will get auto-activated for all Airtel
customers without them having to raise a service request.
Pictorial Representation
Airtels innovative, industry-first anti-SPAM tool, launched in September 2024, has been a game-changer for its
customers, providing substantial relief from unwanted communications. According to Airtel, it has identified 27.5
billion calls until date, which translates to an impressive 1560 spam calls every second. Since its launch in
September 2024, Airtel customers have also seen a 16% decrease in SPAM calls.
About Bharti Airtel Limited:
Headquartered in India, Airtel is a global communications solutions provider with over 550 million customers in 15
countries across India and Africa. The company also has its presence in Bangladesh and Sri Lanka though its associate
entities. The company ranks amongst the top three mobile operators globally and its networks cover over two billion
people. Airtel is Indias largest integrated communications solutions provider and the second largest mobile
operator in Africa. Airtels retail portfolio includes high-speed 4G/5G mobile broadband, Airtel Xstream Fiber
that promises speeds up to 1 Gbps with convergence across linear and on-demand entertainment, streaming services
spanning music and video, digital payments and financial services. For enterprise customers, Airtel offers a gamut of
solutions that includes secure connectivity, cloud and data centre services, cyber security, IoT, Ad Tech and cloud
based communication. Within our diversified portfolio, we offer passive infrastructure services through our subsidiary
Indus Tower Ltd. For more details visit www.airtel.com
