📋 Tender Overview
AirAsia Strengthen Asean through AirAsia World in Roblox
KUALA LUMPUR, August 7, 2025: As a pioneer brand in the region, AirAsia is now expanding its reach in the digital world with the official launch of AirAsia World in Roblox, a lively and Imersive Metaverse experience, designed for fun and digital adventure. Worlds players offer players a fun and rewarded virtual adventure. Built based on two main stages: ASEAN exploration and exciting experience in which the game features ASEAN diversity in interactive and exciting format.
1) ASEAN Exploration-Players have the opportunity to explore ASEAN through a colorful virtual environment and cultural elements that reflect the uniqueness of the region in the digital world. They can now explore ASEAN only at their fingertips before experiencing it in the real world.2) FREE EXPERIENCE - This experience includes mini games, journals and seasonal updates - offering interesting incentives to players as they explore and learn about ASEAN in a fun and creative way.
AirAsia World is a continuation of the IP Development Team efforts in exploring the entertainment space, following the launch of the AirAsia Buds Adventures series on YouTube and the third year of the redgames game development challenge. The game was developed by AirAsia Brand Co. (ABC), Objects and Lumiworks Sdn Bhd, through the 360 Metaverse IP 360 IP grant from Malaysia Digital Economy Corporation (MDEC) which is an initiative designed to boost national investment and development opportunities for Malaysian -based creators and studios in the creation of digital content and creative technology.Roblox is a free online game that enables their own users to play and create their own game, Experiences, including a variety of genres such as racing to role play. Players can now find AirAsia World in Roblox to start their adventure. Find AirAsia World on Roblox today!
AirAsia World Map Players can enjoy and experience experiences through 2 mini maps.1) AirAsia Central: A hub for mini games and usable user creation content. Compete with your friends through the AirAsia Ride Grand Prix on a unique track to get the fastest time around the unexplored track. Get the experience of flying aircraft through the AirAsia Pilot Academy over obstacles and challenges to collect the highest points! Create your character on Roblox and enjoy the coconut milk dish inspired from the real menu in the AirAsia. AirAsia Brand Co.AirAsia Brand Co. Responsible for preserving the intellectual property developed for the Capital A Group with a focus on the creation, management, licensing and enforcement of AirAsia brands. We offer a variety of brand construction services from trademarks, visual identities, as well as content and sales products.
AirAsia Brand Co., Malaysia, Bahasa MalaysiaRizal Redzuan -August 7, 2025News
