📋 Tender Overview
In the context of Vietnam promoting innovation and transformation of growth model, Masan is emerging as one of the pioneering businesses modernizing the retail industry. General Director of Masan Group Danny Le emphasized a strong investment strategy in artificial intelligence, large data and integrated supply chain, in order to improve operating efficiency, optimize costs and serve better than 100 million Vietnamese consumers. On July 9, 2025, Techcombank 2025 Investment Conference (Techcombank Investment Summit 2025) with the theme New Vietnam Tibeting Vision has been taught in Hanoi. The conference was attended by Deputy Prime Minister Ho Duc Phoc, along with policy makers, businesses, investment funds and global experts. Speaking at the Conference, Deputy Prime Minister Ho Duc Phoc stated that Vietnam is implementing drastic measures to innovate, promote economic development, and fulfill the desire to rise in the new era. Over the past time, Vietnam has actively reformed institutional reform to promote the development driving force. In particular, the Politburo has issued resolutions on support of private economic development, technology promoting, innovation, institutional building ... Deputy Prime Minister Ho Duc Phoc emphasized that these resolutions form an important foundation and are a guideline for breaking and promoting Vietnams development in the coming time. In the context of many fluctuations in the world, with flexible and efficient response, the first half of 2025, Vietnam achieved 7.52%growth; strive to grow 8%for the whole year; Create a basis for a target of growth of 2 numbers in the near future. Along with that, Vietnam also promotes the development of infrastructure, construction of highways, airports and ports; Modify growth model based on innovation, digital transformation, green conversion, high technology ... to create a foundation for sustainable development. Investing in artificial intelligence, learning machine and data at the conference, Mr. Danny Le, General Director of Masan Group, said that from the perspective of international investors, Vietnam is emerging as a creative innovation center in the region, not only by a stable macroeconomic foundation but also thanks to the young, talented and ready to adapt to the global development speed. Mr. Danny Le, General Director of Masan Group spoke at the Conference Vietnam has human resources, aspirations and is on a strong growth momentum. This is a good time to attract new capital flows, General Director of Masan Group said. Talking about the potential of modern retail, Mr. Danny Le said that modern retail channels in Vietnam have only accounted for 12%. Meanwhile, this ratio in neighboring markets like Thailand or Indonesia is from 30-50%. To speed up retail modernization, the construction of the end-to-end supply chain) and the development of the data platform are key factors. Investing in artificial intelligence, learning machine and data platforms will open up a great opportunity to improve customer experience, optimize costs and improve operating efficiency. These are the core factors that help increase productivity and reduce product costs - something that modern consumers are very interested in, Danny Le said. Earlier, at the General Meeting of Shareholders in April 2025, Masan said it is deploying Digital Twin technology (digital copy) to simulate and optimize the entire value chain - from brand, retail to consumers. Digital Twin technology is expected to exploit the maximum advantages of resonance, reduce costs and realize the integrated strategy from Masans offline to online to online to MASAN. On the Digital Twin platform, Wintmerce (a subsidiary of Masan and is the operating unit of the retail chain of WinMart, WinMart+) that will enter a new growth phase, expand the Minimart model more efficient, smarter and especially better profit. Customers shopping at the Winmartchu Supermarket system with consumer value - closed retail possesses a closed consumer value chain - retail from production to distribution, Masan is gradually realizing the strategy to become a consumer - retail platform integrated technology serving 100 million Vietnamese consumers. From planning, production, logistics to multi -channel distribution, the entire product journey is strictly controlled by this enterprise, the core factor creates sustainable growth and outstanding profit margin. Masan possesses a consumer product production platform through member companies such as Masan Consumer, Masan Meatlife, Wineco and integrated financial products and services with Techcombank. Operation and logistics are undertaken by SUPRA Logicstic Company, helping to optimize inventory, automatically supplement goods and increase market coverage. In the retail segment, this group directly approaches consumers through a modern retail network including more than 4,000 stores, winmart/winmart+/win supermarket. Masans complete consumer - retail supply chain with the advantage of owning a closed consumer chain - retail, Masan aims to improve performance in supply chain management and reduce production costs from 15-20%Chemical process and optimize operation. Not only digitizing the retail chain of Winmart/WinMart+ with more than 4,000 points of sale, Masan also plans to cooperate with traditional retail stores to accelerate bringing modern retail consumption experience to each house, every corner of the street across Vietnam. All of this is not only a conversion opportunity for Masan, but also contributing to the development of the whole retail industry and more broadly than the Vietnamese economy.
