📋 Tender Overview
Contract awarded for Rv online communication (consulting, conceptualization, design, marketing & editorial services) lot-0001, title: rv online communication (consulting, conceptualization, design, marketing & editorial services), description: the bavarian state ministry of economic affairs, regional development and energy (stmwi) has an extensive online offering on a variety of topics with great content depth. the website stmwi.bayern.de is the main page of the ministry. it serves as the business card of the bavarian ministry of economic affairs and consolidates all activities and information on the core topics of economic policy. in addition, the stmwi operates numerous satellite pages such as image and campaign pages or specialized and thematic portals (see website architecture of the stmwi, accessible at https://www.stmwi.bayern.de/impressum/). the portfolio includes online appearances on (economic) political focal topics such as foreign trade, support for existence and founding, energy transition, regional development, training and further education, funding programs (e.g., digital bonus bavaria, mobile communications bavaria) and competitions (e.g., innovation prize bavaria) as well as events. in addition to websites, the stmwi operates social media channels (e.g., instagram, facebook, x, linkedin, tiktok, and youtube). furthermore, the stmwi employs additional tools of online communication such as email and newsletter marketing (e.g., founder land bavaria, press newsletter), search engine marketing (seo/geo and sea), content marketing (e.g., successful action campaign) and influencer campaigns. the umbrella brand strategy of the stmwi presents the activities of online communication as a unit with a clear recognition value. the ministry's website stmwi.bayern.de is designed graphically, technically, and content-wise according to the online style guide of the stmwi and the corporate design specifications of the bavarian state government (see online style guide of the stmwi and corporate design manual, accessible at https://www.stmwi.bayern.de/design/). in the sense of holistic brand management, all satellite pages of the stmwi are based on the online design specifications of the ministry. the online communication of the stmwi is an integral part of the ministry's public relations work. to fulfill the information mandate of state public relations, the activities and competencies of the stmwi must be communicated in a target group and topic-specific manner. in terms of modern user experience, the content of online communication must be visually appealing, interactive, and comprehensively prepared. therefore, the websites and other tools of online communication of the stmwi must be continuously developed. an external service provider is needed for this. details on the scope of services can be found in the service description. estimated value excluding vat: none .Rv online communication (consulting, conceptualization, design, marketing & editorial services)
