📋 Tender Overview
Contract awarded for Tender for lead agency for the state marketing of thuringia, managed by the thuringian state chancellery (tsc) lot-0000, title: tender for lead agency for the state marketing of thuringia, managed by the thuringian state chancellery (tsk), description: the tasks require a broad range of services, making work methods and expertise particularly necessary. the following requirements arise for the substantive work, submitted references of the contractor, and the provision of personnel: • strategic planning and conception of advertising and marketing measures as well as the associated consulting in terms of integrated communication, including suitable, ongoing documentation of all measures. • conceptualization and development of communication and advertising materials in analog and/or digital media: advertisements, posters, banners, moving images (trailers, spots), podcasts, apps; including creation, implementation, and production. • conceptualization of communication and advertising materials such as brochures, films, posters, including creation and implementation/production. • support for social media channels including research, editorial maintenance, community management, reporting, and commissioning of content creators. • content marketing including content creation within the framework of cooperation with external partners. • event management: conceptualization of events including branding; directing and scheduling plans, organization, accompaniment, and monitoring. trade fair conceptualization, construction, and design as well as exhibition stands with on-site support. • conceptualization, graphic design, and programming of a new website as well as possibly supplementary landing pages; including ongoing maintenance, technical support, reporting, and continuous development considering accessible, responsive web design and future requirements for corporate design. • media strategy for online and offline channels as well as the development of media planning (placement, timing, cost, and motif distribution plans) and their implementation (purchase and processing of media placements). • conceptualization and execution of accompanying research and analysis measures (such as market, media, and resonance analyses or opinion research) for strategic control, evaluation, and continuous optimization of marketing and communication measures. • complete portfolio of creation: visual design, text, photography, moving images, and graphics, including clarification and purchase of image usage rights (art buying) as well as management and maintenance of the image database. estimated value excluding vat: none .Tender for lead agency for the state marketing of thuringia, managed by the thuringian state chancellery (tsc)
