📋 Tender Overview
Contract awarded for Framework agreement for services in the areas of usability, user experience, and continuous success measurement lot-0000, title: framework agreement for services in the areas of usability, user experience, and continuous success measurement, description: the german academic exchange service (daad) is the world's largest organization for the international exchange of students and researchers as well as the internationalization of german universities. since its founding in 1925, the daad has supported over 2.9 million academics in germany and abroad. it is supported as an association by german universities and student bodies. in addition to awarding scholarships, the daad promotes the internationalization of german universities, strengthens german studies and the german language abroad, supports developing countries in building efficient universities, and advises decision-makers in cultural, educational, and development policy. it maintains an external network with branches, information centers, and information points in more than 60 countries. worldwide, more than 1,200 dedicated employees in bonn, berlin, and branches work towards the goals of the daad. the daad is primarily funded by federal funds from the foreign office, the federal ministry of education and research, the federal ministry for economic cooperation and development, and the european union. other sponsors include foreign governments, companies, foundations, and the donors' association for german science. the daad is commissioning services in the areas of usability, user experience, and continuous success measurement. a contractor (an) with specific competence and experience in the areas of usability, user experience, conducting user acceptance tests, continuous success measurement, optimization, and requirements analysis is sought. the contractor designs and conducts user-centered studies (e.g., usability tests, acceptance tests, user surveys, target group interviews), continuously measures the success of existing and new features, analyzes information architecture, navigation, and interaction design, and derives concrete optimization proposals from this. in addition, they support the daad in requirements analysis and prioritization of further development needs and document the results in compact, decision-oriented reports for the product managers. the services mentioned below can be commissioned in combinations tailored to the respective project, both in individual studies and in longer-term projects. corresponding tasks may also need to be carried out for mobile apps on android and/or ios, possibly also in conjunction with development. however, no specific development is currently planned. the daad expects the contractor to provide the following services: a) usability and user acceptance tests (in-person or remote) b) user surveys and target group interviews (in-person or remote) c) laboratory use or rental for in-person tests d) design of customized ux monitoring systems for continuous success measurement e) creation of personas and user structure analyses f) workshops and design thinking (in-person or remote) g) consulting, continuous optimization support, content review, and expert analysis h) result documentation and presentation i) web analysis and user tracking for further information, please refer to the service description in annex 02. estimated value excluding vat: none .Framework agreement for services in the areas of usability, user experience, and continuous success measurement