📋 Tender Overview
Contract awarded for This customer research - 2024 lot-0005, title: parcel 5: neuro-research, description: neuro-research is a relatively new branch of customer research for ns; ns has only been using it for a few years. it involves research that measures brain and bodily responses using medical techniques (such as fmri, skin conductance, and eeg). the aim is to map how respondents unconsciously react to certain stimuli. within ns, neuro-research has so far mainly been used for pre-testing campaign materials (such as tv commercials). additionally, neuro-research has also been used to measure brand associations. ns intends to further apply this type of customer research in the coming years. therefore, ns is looking for a partner with in-depth scientific knowledge about the various methods of neuro-research who can assist ns in this regard. over the past three years, a total of approximately 200,000 euros has been spent on this parcel. the estimated value of this parcel over a period of four (4) years is 500,000 euros. the applicant cannot derive any rights from this amount. objective the intended result of this parcel is to conclude one (1) framework agreement. maximum value the maximum value, calculated over the maximum duration of the framework agreement, amounts to: € 700,000, excluding indexations. if this maximum value is reached before the end of the duration of the framework agreement, the framework agreement is exhausted, and we are entitled to terminate the framework agreement in accordance with what is stipulated in the framework agreement. for clarification: this concerns a maximum value and not an estimate. an estimate of the number of customer researches is provided in the above paragraphs. no rights can be derived from this estimate. estimated value excluding vat: none .This customer research - 2024
