📋 Tender Overview
Contract awarded for This customer research - 2024 lot-0001, title: lot 1: online quantitative research, description: this lot concerns the entire domain of quantitative research within ns (mainly online but also by phone and in writing) with the exception of brand tracking (see lot 2) and face-to-face quantitative research (see lot 3). ns substantiates choices that affect the customer where possible with customer insights. often, these customer insights are derived from existing data available at ns. however, if this is not available, customer research is set up to gather new insights. ns distinguishes three forms of customer research within this lot; ad hoc research - one-time studies on a specific issue, repeat measurements - e.g. 0- and 1-measurements or other recurring measurements without a fixed frequency and with room to adjust the questionnaire between measurements, monitoring - long-term studies with a fixed frequency that always have exactly the same format to ensure comparability. this lot includes these ad hoc studies, repeat measurements, and monitoring that have a quantitative nature and are not conducted face-to-face. over the past years, ns has conducted dozens of quantitative studies annually within lot 1. within this lot, approximately 675,000 euros per year has been spent in the past two years. the estimated value of this lot over a period of four (4) years across the three (3) framework agreements is 2.7 million euros. the bidder cannot derive any rights from this amount. objective the intended result of this lot is to conclude a maximum of three (3) framework agreements*. * if ns has an assignment, it will be requested in a mini-competition from the suppliers with whom ns has concluded a framework agreement for this lot. this process will be further described and elaborated in the award guidelines. maximum value the maximum value, calculated over the maximum duration of the framework agreement, amounts to: € 3,400,000,- (total over three (3) framework agreements), excluding indexations. when this maximum value is reached before the end of the term of the framework agreement, the framework agreement is exhausted, and we are entitled to terminate the framework agreement in accordance with what is stipulated in the framework agreement. for clarification: this concerns a maximum value and not an estimate. an estimate of the number of customer studies is provided in the above paragraphs. no rights can be derived from this estimate. lot-0004, title: lot 4: qualitative research, description: this lot concerns the entire domain of qualitative research within ns: customer research aimed at collecting and analyzing non-numerical data to gain insights into attitudes, beliefs, and motivations of individuals or groups. this type of research is therefore exploratory and descriptive in nature. qualitative research is usually conducted through focus groups or individual interviews on-site or online. within ns, qualitative research is used, for example, to map drivers, to delve deeper into certain behaviors, or to map customer journeys. sometimes only qualitative research suffices, and sometimes the insights obtained are numerically substantiated in a subsequent quantitative research. within this lot, approximately 200,000 euros per year has been spent in the past two years. the estimated value of this lot over a period of four (4) years across two (2) framework agreements is 800,000 euros. the bidder cannot derive any rights from this amount. objective the intended result of this lot is to conclude a maximum of two (2) framework agreements*. * if ns has an assignment, it will be requested in a mini-competition from the suppliers with whom ns has concluded a framework agreement for this lot. this process will be further described and elaborated in the award guidelines. maximum value the maximum value, calculated over the maximum duration of the framework agreement, amounts to: € 1,000,000,- (total over two (2) framework agreements), excluding indexations. when this maximum value is reached before the end of the term of the framework agreement, the framework agreement is exhausted, and we are entitled to terminate the framework agreement in accordance with what is stipulated in the framework agreement. for clarification: this concerns a maximum value and not an estimate. an estimate of the number of customer studies is provided in the above paragraphs. no rights can be derived from this estimate. estimated value excluding vat: none .This customer research - 2024
