📋 Tender Overview
Contract awarded for Services in the area of internet of the goethe-institut e.v. lot-0003, title: web analysis and search engine / ai optimization, description: scope of services - creation and evaluation of statistics / creation of reports for web analysis and seo/aio (among others using mapp, seo/aio tools upon request) - report preparation (in excel, but also for presentation in word and powerpoint), interpretation of data and deriving recommendations - implementation of measures to optimize the web presence for search engines/ai and quality assurance in coordination with the seo/aio team and possibly the affected goethe institutes (e.g. quality assurance of google my business profiles, adjustment of text modules and content in the cms contens) - maintenance of documentation of the measures taken - backend administration of the web analysis tool mapp, e.g. configuration of user profiles, creation and adjustment of reports and analyses - editorial revision of digital offerings in the seo/aio context (content and meta-data) - configuration of the crawler, conducting crawls for search engine / ai and quality assurance (e.g. with screaming frog) - preparation and execution of training and webinars mainly on the topic of web analysis and search engine optimization/aio - ticket processing with jira, testing of tickets in the context of web analysis and seo/aio - backend administration of mindbreeze inspire (appliance that provides search for goethe.de), e.g. optimization of search results for on-site search, creation of reports and analyses - creation and maintenance of websites via cms - input and updating of content via cms, e.g. articles, events, url objects, forms, newsletters as well as the setup and maintenance of web applications and their parameters. - tests regarding correct display on desktop and mobile - image and video editing - market research and consulting - first level support for editors on the topics of web analysis and search engine optimization (seo/aio) - quality assurance of the web presence including communication with the foreign institutes. estimated value excluding vat: 1.00 eur.Services in the area of internet of the goethe-institut e.v.
